Deal Sheet: 2027 Telluride X-Line SX

Diehl Kia of Massillon · Massillon, OH · VIN: 5XYPDES18VG044772

Negotiation Guide

Opening Offer

$51,693

Fair Price

$53,193

Walk Away Above

$53,972

• Recent buyers paid ~$1,557 below MSRP

Price Breakdown

Est. Dealer Cost$49,275

Est. Invoice$50,918

Holdback (est.)$1,643

MSRP (Sticker)$54,750

Asking Price$53,363

Markup-$1,387

Est. Dealer Margin on This Car$4,088

Percentile77% of inventory is priced lower

Days on Lot16 days

What Others Paid (Last 30 Days)

Cars Sold584

Avg Markup-$1,557

Median Markup-$1,422

Best Deal-$2,257

Worst Deal-$1,088

% Sold Below MSRP100%

Avg Days to Sell44 days

Dealer Profile

Inventory269 vehicles

Avg Markup (All Models)-$675

Avg Markup (Telluride)-$1,031

% Below MSRP100%

Avg Days to Sell50 days

Avg Sold Markup-$699

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