Deal Sheet: 2027 Telluride X-Line SX

Bulldog Kia · Athens, GA · VIN: 5XYPDES12VG013534

Negotiation Guide

Opening Offer

$51,373

Fair Price

$52,873

Walk Away Above

$53,939

• Recent buyers paid ~$1,557 below MSRP
• Sitting 90 days (avg 44) — extra leverage

Price Breakdown

Est. Dealer Cost$49,505

Est. Invoice$51,155

Holdback (est.)$1,650

MSRP (Sticker)$55,005

Asking Price$53,835

Markup-$1,170

Est. Dealer Margin on This Car$4,331

Percentile94% of inventory is priced lower

Days on Lot90 days

What Others Paid (Last 30 Days)

Cars Sold584

Avg Markup-$1,557

Median Markup-$1,422

Best Deal-$2,257

Worst Deal-$1,088

% Sold Below MSRP100%

Avg Days to Sell44 days

Dealer Profile

Inventory210 vehicles

Avg Markup (All Models)-$686

Avg Markup (Telluride)-$876

% Below MSRP100%

Avg Days to Sell45 days

Avg Sold Markup-$620

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