Deal Sheet: 2027 Telluride X-Line SX

Bob Utter Kia · Sherman, TX · VIN: 5XYPDES11VG031720

Negotiation Guide

Opening Offer

$51,541

Fair Price

$53,041

Walk Away Above

$54,108

• Recent buyers paid ~$1,557 below MSRP
• Sitting 90 days (avg 44) — extra leverage

Price Breakdown

Est. Dealer Cost$49,658

Est. Invoice$51,313

Holdback (est.)$1,655

MSRP (Sticker)$55,175

Asking Price$53,203

Markup-$1,972

Est. Dealer Margin on This Car$3,546

Percentile8% of inventory is priced lower

Days on Lot90 days

What Others Paid (Last 30 Days)

Cars Sold584

Avg Markup-$1,557

Median Markup-$1,422

Best Deal-$2,257

Worst Deal-$1,088

% Sold Below MSRP100%

Avg Days to Sell44 days

Dealer Profile

Inventory210 vehicles

Avg Markup (All Models)-$1,175

Avg Markup (Telluride)-$1,541

% Below MSRP100%

Avg Days to Sell42 days

Avg Sold Markup-$1,160

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