Deal Sheet: 2027 Telluride X-Line SX

Bob Utter Kia · Sherman, TX · VIN: 5XYPDES11VG031720

Negotiation Guide

Opening Offer

$51,596

Fair Price

$53,096

Walk Away Above

$54,136

• Recent buyers paid ~$1,553 below MSRP
• Sitting 41 days (avg 21) — extra leverage

Price Breakdown

Est. Dealer Cost$49,658

Est. Invoice$51,313

Holdback (est.)$1,655

MSRP (Sticker)$55,175

Asking Price$53,203

Markup-$1,972

Est. Dealer Margin on This Car$3,546

Percentile6% of inventory is priced lower

Days on Lot41 days

What Others Paid (Last 30 Days)

Cars Sold329

Avg Markup-$1,553

Median Markup-$1,424

Best Deal-$2,183

Worst Deal-$1,088

% Sold Below MSRP100%

Avg Days to Sell21 days

Dealer Profile

Inventory198 vehicles

Avg Markup (All Models)-$1,218

Avg Markup (Telluride)-$1,582

% Below MSRP100%

Avg Days to Sell17 days

Avg Sold Markup-$1,220

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-$2,138$53,2616d

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-$2,095$53,80041d

Roseville KiaRoseville, CA

-$2,073$53,52723d