Negotiation Guide
Opening Offer
$37,337
Fair Price
$38,837
Walk Away Above
$40,298
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$37,584
Est. Invoice$38,837
Holdback (est.)$1,253
MSRP (Sticker)$41,760
Asking Price$40,690
Markup-$1,070
Est. Dealer Margin on This Car$3,106
Percentile75% of inventory is priced lower
Days on Lot3 days
Dealer Profile
Inventory105 vehicles
Avg Markup (All Models)-$933
Avg Markup (Sportage)-$728
% Below MSRP100%
Avg Days to Sell44 days
Avg Sold Markup-$936
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