Negotiation Guide
Opening Offer
$37,634
Fair Price
$39,134
Walk Away Above
$40,607
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$37,872
Est. Invoice$39,134
Holdback (est.)$1,262
MSRP (Sticker)$42,080
Asking Price$40,616
Markup-$1,464
Est. Dealer Margin on This Car$2,744
Percentile38% of inventory is priced lower
Days on Lot2 days
Dealer Profile
Inventory276 vehicles
Avg Markup (All Models)-$978
Avg Markup (Sportage)-$943
% Below MSRP79%
Avg Days to Sell62 days
Avg Sold Markup-$1,028
Cheaper Sportage XPP Inventory
Red Rock KiaGrand Junction, CO
-$1,557$41,1382d
Kia of CheyenneCheyenne, WY
-$1,518$40,5922d
Billion Kia of Rapid CityRapid City, SD
-$1,500$40,8554d
Midtown KiaTulsa, OK
-$1,474$40,7262d
White's Mountain KiaCasper, WY
-$1,474$40,7262d
Morries West Salem KiaWest Salem, WI
-$1,458$40,3024d
Executive KiaWallingford, CT
-$1,106$41,2494d
Kia Motors of Old SaybrookOld Saybrook, CT
-$1,103$41,2274d
Emich KiaDenver, CO
-$1,082$41,1184d
Kalidy KiaEdmond, OK
-$1,073$41,0072d