Deal Sheet: 2026 Tundra Platinum 4WD

Don Wood Toyota · Athens, OH · VIN: 5TFWA5EC0TX055969

This Is Already a Great Deal

Opening Offer

$67,140

Asking Price

$68,981

Max Price

$68,981

• Recent buyers paid ~$1,798 below MSRP
• Sitting 124 days (avg 44) — extra leverage
• Price already dropped 4 time(s) — dealer is motivated
• Asking price is already $2,735 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$66,640

Est. Invoice$68,137

Holdback (est.)$1,498

MSRP (Sticker)$74,876

Asking Price$68,981

Markup-$5,895

Est. Dealer Margin on This Car$2,341

Percentile2% of inventory is priced lower

Days on Lot124 days

What Others Paid (Last 30 Days)

Cars Sold3041

Avg Markup-$1,798

Median Markup$0

Best Deal-$14,043

Worst Deal+$9,999

% Sold Below MSRP82%

Avg Days to Sell44 days

Dealer Profile

Inventory47 vehicles

Avg Markup (All Models)-$562

Avg Markup (Tundra)-$1,691

% Below MSRP98%

Avg Days to Sell33 days

Avg Sold Markup-$438

Price History

Mar 2, 2026$74,876 → $71,876(-$3,000)

Apr 1, 2026$71,876 → $69,500(-$2,376)

Apr 26, 2026$69,500 → $68,750(-$750)

Jun 2, 2026$68,750 → $66,981(-$1,769)

Jun 6, 2026$66,981 → $68,981(+$2,000)

Cheaper Tundra Platinum 4WD Inventory

Dolan ToyotaReno, NV

-$14,720$67,51619d

West Herr Toyota of CanandaiguaCanandaigua, NY

-$10,837$71,48091d

Beaver Toyota of St. AugustineSt. Augustine, FL

-$10,433$71,61742d

Beaver Toyota of St. AugustineSt. Augustine, FL

-$10,109$68,80734d

Beaver Toyota of St. AugustineSt. Augustine, FL

-$9,829$66,52736d

Serra ToyotaBirmingham, AL

-$9,756$69,252124d

Coggins Toyota of BenningtonBennington, VT

-$9,106$76,1885d

Glen Motors, Inc.23-07 Maple Avenue, 9999

-$9,055$74,91092d

Flow Toyota of StatesvilleStatesville, NC

-$8,838$71,79956d

Checkered Flag ToyotaVirginia Beach, VA

-$8,317$65,99085d