Negotiation Guide
Opening Offer
$53,416
Fair Price
$54,916
Walk Away Above
$54,625
- • Recent buyers paid ~$582 above MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$48,357
Est. Invoice$49,444
Holdback (est.)$1,087
MSRP (Sticker)$54,334
Dealer Add-Ons (DIA)+$1,895
Asking Price$55,828
Markup+$1,494
Est. Dealer Margin on This Car$7,471
Percentile88% of inventory is priced lower
Days on Lot18 days
What Others Paid (Last 30 Days)
Cars Sold1533
Avg Markup+$582
Median Markup$0
Best Deal-$3,505
Worst Deal+$11,478
% Sold Below MSRP51%
Avg Days to Sell26 days
Dealer Profile
Inventory263 vehicles
Avg Markup (All Models)+$371
Avg Markup (Sienna)+$1,689
% Below MSRP33%
Avg Days to Sell26 days
Avg Sold Markup+$817
Price History
Aug 19, 2026$56,828 → $55,828(-$1,000)
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