Deal Sheet: 2026 Highlander Limited AWD

Toyota of Rockwall · Rockwall, TX · VIN: 5TDKDRBH3TS27J592

This Is Already a Great Deal

Opening Offer

$52,984

Asking Price

$54,623

Max Price

$54,623

• Recent buyers paid ~$33 above MSRP
• Asking price is already $583 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$49,104

Est. Invoice$50,207

Holdback (est.)$1,103

MSRP (Sticker)$55,173

Dealer Add-Ons (DIA)+$225

Asking Price$54,623

Markup-$550

Est. Dealer Margin on This Car$5,519

Percentile7% of inventory is priced lower

Days on Lot2 days

What Others Paid (Last 30 Days)

Cars Sold442

Avg Markup+$33

Median Markup$0

Best Deal-$5,033

Worst Deal+$10,002

% Sold Below MSRP66%

Avg Days to Sell25 days

Dealer Profile

Inventory544 vehicles

Avg Markup (All Models)-$3,322

Avg Markup (Highlander)-$625

% Below MSRP94%

Avg Days to Sell21 days

Avg Sold Markup-$1,314

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