Deal Sheet: 2026 Highlander Hybrid Platinum AWD

Rogers Toyota of Hermiston · Hermiston, OR · VIN: 5TDEBRCH2TS29I899

This Is Already a Great Deal

Opening Offer

$56,713

Asking Price

$58,467

Max Price

$58,467

• Recent buyers paid ~$199 above MSRP
• Asking price is already $949 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$52,703

Est. Invoice$53,887

Holdback$1,184

MSRP (Sticker)$59,217

Asking Price$58,467

Markup-$750

Dealer Margin on This Car$5,764

Percentile7% of inventory is priced lower

Days on Lot14 days

What Others Paid (Last 30 Days)

Cars Sold1662

Avg Markup+$199

Median Markup$0

Best Deal-$4,813

Worst Deal+$9,995

% Sold Below MSRP67%

Avg Days to Sell28 days

Dealer Profile

Inventory161 vehicles

Avg Markup (All Models)-$597

Avg Markup (Highlander Hybrid)-$750

% Below MSRP54%

Avg Days to Sell37 days

Avg Sold Markup-$513

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