Deal Sheet: 2026 Grand Highlander Hybrid Limited AWD

Cobb County Toyota · Kennesaw, GA · VIN: 5TDACAB59TS116597

Negotiation Guide

Opening Offer

$57,442

Fair Price

$58,942

Walk Away Above

$58,700

• Recent buyers paid ~$485 above MSRP

Price Breakdown

Est. Dealer Cost$52,027

Est. Invoice$53,196

Holdback (est.)$1,169

MSRP (Sticker)$58,457

Asking Price$59,957

Markup+$1,500

Est. Dealer Margin on This Car$7,930

Percentile90% of inventory is priced lower

Days on Lot13 days

What Others Paid (Last 30 Days)

Cars Sold3154

Avg Markup+$485

Median Markup$0

Best Deal-$4,523

Worst Deal+$8,990

% Sold Below MSRP56%

Avg Days to Sell22 days

Dealer Profile

Inventory342 vehicles

Avg Markup (All Models)-$941

Avg Markup (Grand Highlander Hybrid)+$1,500

% Below MSRP85%

Avg Days to Sell21 days

Avg Sold Markup-$833

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