Deal Sheet: 2026 Grand Highlander Hybrid Limited AWD

Cobb County Toyota · Kennesaw, GA · VIN: 5TDACAB57TS31H838

Negotiation Guide

Opening Offer

$61,880

Fair Price

$63,380

Walk Away Above

$63,138

• Recent buyers paid ~$485 above MSRP

Price Breakdown

Est. Dealer Cost$55,977

Est. Invoice$57,234

Holdback (est.)$1,258

MSRP (Sticker)$62,895

Asking Price$64,395

Markup+$1,500

Est. Dealer Margin on This Car$8,418

Percentile90% of inventory is priced lower

Days on Lot6 days

What Others Paid (Last 30 Days)

Cars Sold3154

Avg Markup+$485

Median Markup$0

Best Deal-$4,523

Worst Deal+$8,990

% Sold Below MSRP56%

Avg Days to Sell22 days

Dealer Profile

Inventory342 vehicles

Avg Markup (All Models)-$941

Avg Markup (Grand Highlander Hybrid)+$1,500

% Below MSRP85%

Avg Days to Sell21 days

Avg Sold Markup-$833

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