Deal Sheet: 2026 Grand Highlander Hybrid Limited AWD

Atlanta Toyota · Duluth, GA · VIN: 5TDACAB54TS113042

Negotiation Guide

Opening Offer

$56,942

Fair Price

$58,442

Walk Away Above

$58,371

• Recent buyers paid ~$485 above MSRP
• Sitting 35 days (avg 22) — extra leverage

Price Breakdown

Est. Dealer Cost$51,888

Est. Invoice$53,054

Holdback (est.)$1,166

MSRP (Sticker)$58,301

Dealer Add-Ons (DIA)+$595

Asking Price$59,990

Markup+$1,689

Markup includes $595 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$8,102

Percentile91% of inventory is priced lower

Days on Lot35 days

What Others Paid (Last 30 Days)

Cars Sold3154

Avg Markup+$485

Median Markup$0

Best Deal-$4,523

Worst Deal+$8,990

% Sold Below MSRP56%

Avg Days to Sell22 days

Dealer Profile

Inventory413 vehicles

Avg Markup (All Models)-$143

Avg Markup (Grand Highlander Hybrid)+$1,392

% Below MSRP54%

Avg Days to Sell21 days

Avg Sold Markup+$796

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