Deal Sheet: 2026 Grand Highlander Hybrid XLE AWD

Cobb County Toyota · Kennesaw, GA · VIN: 5TDACAB53TS114702

Negotiation Guide

Opening Offer

$51,250

Fair Price

$52,750

Walk Away Above

$52,513

• Recent buyers paid ~$475 above MSRP

Price Breakdown

Est. Dealer Cost$46,525

Est. Invoice$47,570

Holdback$1,046

MSRP (Sticker)$52,275

Asking Price$53,775

Markup+$1,500

Dealer Margin on This Car$7,250

Percentile88% of inventory is priced lower

Days on Lot1 days

What Others Paid (Last 30 Days)

Cars Sold2088

Avg Markup+$475

Median Markup$0

Best Deal-$3,675

Worst Deal+$7,995

% Sold Below MSRP62%

Avg Days to Sell24 days

Dealer Profile

Inventory359 vehicles

Avg Markup (All Models)-$1,095

Avg Markup (Grand Highlander Hybrid)+$1,500

% Below MSRP88%

Avg Days to Sell21 days

Avg Sold Markup-$911

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