Deal Sheet: 2026 Grand Highlander Hybrid Limited AWD

Marietta Toyota · Marietta, GA · VIN: 5TDACAB53TS113033

Negotiation Guide

Opening Offer

$56,397

Fair Price

$57,897

Walk Away Above

$57,811

• Recent buyers paid ~$485 above MSRP
• Sitting 34 days (avg 22) — extra leverage

Price Breakdown

Est. Dealer Cost$51,376

Est. Invoice$52,531

Holdback (est.)$1,155

MSRP (Sticker)$57,726

Dealer Add-Ons (DIA)+$1,995

Asking Price$59,677

Markup+$1,951

Est. Dealer Margin on This Car$8,301

Percentile93% of inventory is priced lower

Days on Lot34 days

What Others Paid (Last 30 Days)

Cars Sold3154

Avg Markup+$485

Median Markup$0

Best Deal-$4,523

Worst Deal+$8,990

% Sold Below MSRP56%

Avg Days to Sell22 days

Dealer Profile

Inventory223 vehicles

Avg Markup (All Models)-$257

Avg Markup (Grand Highlander Hybrid)+$976

% Below MSRP84%

Avg Days to Sell19 days

Avg Sold Markup+$388

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