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Deal Sheet: 2026 Grand Highlander Hybrid Limited AWD

Fowler Toyota of Tulsa · Tulsa, OK · VIN: 5TDACAB51TS115511

Negotiation Guide

Opening Offer
$54,429
Fair Price
$55,929
Walk Away Above
$55,687
  • Recent buyers paid ~$485 above MSRP

Price Breakdown

Est. Dealer Cost$49,345
Est. Invoice$50,454
Holdback (est.)$1,109
MSRP (Sticker)$55,444
Dealer Add-Ons (DIA)+$1,599
Asking Price$57,642
Markup+$2,198

Markup includes $1,599 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$8,297
Percentile95% of inventory is priced lower
Days on Lot19 days

What Others Paid (Last 30 Days)

Cars Sold3154
Avg Markup+$485
Median Markup$0
Best Deal-$4,523
Worst Deal+$8,990
% Sold Below MSRP56%
Avg Days to Sell22 days

Dealer Profile

Inventory130 vehicles
Avg Markup (All Models)+$892
Avg Markup (Grand Highlander Hybrid)+$2,198
% Below MSRP32%
Avg Days to Sell25 days
Avg Sold Markup+$1,018