Deal Sheet: 2026 Grand Highlander Hybrid Limited AWD

Marthaler Toyota of Ashland · Ashland, WI · VIN: 5TDACAB51TS112334

Negotiation Guide

Opening Offer

$57,821

Fair Price

$59,321

Walk Away Above

$59,544

• Recent buyers paid ~$300 above MSRP
• Sitting 36 days (avg 16) — extra leverage

Price Breakdown

Est. Dealer Cost$53,194

Est. Invoice$54,389

Holdback (est.)$1,195

MSRP (Sticker)$59,768

Asking Price$59,768

Markup$0

Est. Dealer Margin on This Car$6,574

Percentile53% of inventory is priced lower

Days on Lot36 days

What Others Paid (Last 30 Days)

Cars Sold82

Avg Markup+$300

Median Markup$0

Best Deal-$3,831

Worst Deal+$4,079

% Sold Below MSRP63%

Avg Days to Sell16 days

Dealer Profile

Inventory69 vehicles

Avg Markup (All Models)-$159

Avg Markup (Grand Highlander)$0

% Below MSRP99%

Avg Days to Sell40 days

Avg Sold Markup-$162

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