Deal Sheet: 2026 Grand Highlander Limited AWD

Moses Toyota of Morgantown · Morgantown, WV · VIN: 5TDAAAB56TS145514

Negotiation Guide

Opening Offer

$54,025

Fair Price

$55,525

Walk Away Above

$55,526

• Recent buyers paid ~$3 below MSRP

Price Breakdown

Est. Dealer Cost$49,420

Est. Invoice$50,530

Holdback$1,111

MSRP (Sticker)$55,528

Asking Price$55,528

Markup$0

Dealer Margin on This Car$6,108

Percentile62% of inventory is priced lower

Days on Lot13 days

What Others Paid (Last 30 Days)

Cars Sold1469

Avg Markup-$3

Median Markup$0

Best Deal-$5,088

Worst Deal+$5,999

% Sold Below MSRP69%

Avg Days to Sell26 days

Dealer Profile

Inventory140 vehicles

Avg Markup (All Models)-$1,572

Avg Markup (Grand Highlander)$0

% Below MSRP100%

Avg Days to Sell34 days

Avg Sold Markup-$1,204

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