Deal Sheet: 2026 Grand Highlander Platinum AWD

Toyota of Bristol · Bristol, TN · VIN: 5TDAAAB54TS26E781

Negotiation Guide

Opening Offer

$56,263

Fair Price

$57,763

Walk Away Above

$57,883

• Recent buyers paid ~$85 above MSRP
• Sitting 39 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$51,623

Est. Invoice$52,783

Holdback$1,160

MSRP (Sticker)$58,003

Asking Price$58,003

Markup$0

Dealer Margin on This Car$6,380

Percentile63% of inventory is priced lower

Days on Lot39 days

What Others Paid (Last 30 Days)

Cars Sold2481

Avg Markup+$85

Median Markup$0

Best Deal-$6,538

Worst Deal+$9,432

% Sold Below MSRP66%

Avg Days to Sell25 days

Dealer Profile

Inventory147 vehicles

Avg Markup (All Models)-$1,144

Avg Markup (Grand Highlander)$0

% Below MSRP99%

Avg Days to Sell31 days

Avg Sold Markup-$1,043

Price History

Jun 21, 2026$57,503 → $58,003(+$500)

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