Deal Sheet: 2026 Grand Highlander Limited AWD

Victory Toyota Charleston · Charleston, WV · VIN: 5TDAAAB54TS144913

Negotiation Guide

Opening Offer

$55,723

Fair Price

$57,223

Walk Away Above

$57,224

• Recent buyers paid ~$3 below MSRP

Price Breakdown

Est. Dealer Cost$50,931

Est. Invoice$52,076

Holdback$1,145

MSRP (Sticker)$57,226

Asking Price$57,226

Markup$0

Dealer Margin on This Car$6,295

Percentile62% of inventory is priced lower

Days on Lot18 days

What Others Paid (Last 30 Days)

Cars Sold1469

Avg Markup-$3

Median Markup$0

Best Deal-$5,088

Worst Deal+$5,999

% Sold Below MSRP69%

Avg Days to Sell26 days

Dealer Profile

Inventory104 vehicles

Avg Markup (All Models)-$59

Avg Markup (Grand Highlander)$0

% Below MSRP100%

Avg Days to Sell36 days

Avg Sold Markup-$249

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