Deal Sheet: 2026 Grand Highlander Limited AWD

Victory Toyota Charleston · Charleston, WV · VIN: 5TDAAAB54TS144877

Negotiation Guide

Opening Offer

$53,865

Fair Price

$55,365

Walk Away Above

$55,366

• Recent buyers paid ~$3 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$49,278

Est. Invoice$50,385

Holdback$1,107

MSRP (Sticker)$55,368

Asking Price$55,368

Markup$0

Dealer Margin on This Car$6,090

Percentile62% of inventory is priced lower

Days on Lot19 days

What Others Paid (Last 30 Days)

Cars Sold1469

Avg Markup-$3

Median Markup$0

Best Deal-$5,088

Worst Deal+$5,999

% Sold Below MSRP69%

Avg Days to Sell26 days

Dealer Profile

Inventory104 vehicles

Avg Markup (All Models)-$59

Avg Markup (Grand Highlander)$0

% Below MSRP100%

Avg Days to Sell35 days

Avg Sold Markup-$245

Price History

Jun 17, 2026$54,868 → $52,405(-$2,463)

Jun 23, 2026$52,405 → $55,368(+$2,963)

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