Deal Sheet: 2026 Grand Highlander Limited AWD

SouthWest Toyota of Lawton · Lawton, OK · VIN: 5TDAAAB52TS147020

This Is Already a Great Deal

Opening Offer

$53,800

Asking Price

$55,464

Max Price

$55,464

• Recent buyers paid ~$3 below MSRP
• Asking price is already $3,870 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$52,810

Est. Invoice$53,997

Holdback$1,187

MSRP (Sticker)$59,337

Asking Price$55,464

Markup-$3,873

Dealer Margin on This Car$2,654

Percentile1% of inventory is priced lower

Days on Lot0 days

What Others Paid (Last 30 Days)

Cars Sold1471

Avg Markup-$3

Median Markup$0

Best Deal-$5,088

Worst Deal+$5,999

% Sold Below MSRP69%

Avg Days to Sell26 days

Dealer Profile

Inventory68 vehicles

Avg Markup (All Models)-$2,768

Avg Markup (Grand Highlander)-$3,873

% Below MSRP100%

Avg Days to Sell25 days

Avg Sold Markup-$2,461

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