Deal Sheet: 2026 Grand Highlander Limited FWD

Jim Norton Toyota of Oklahoma City · Oklahoma City, OK · VIN: 5TDAAAA59TS27Q009

Negotiation Guide

Opening Offer

$54,453

Fair Price

$55,953

Walk Away Above

$55,900

• Recent buyers paid ~$106 above MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$49,704

Est. Invoice$50,821

Holdback$1,117

MSRP (Sticker)$55,847

Dealer Add-Ons (DIA)+$895

Asking Price$57,740

Markup+$1,893

Dealer Margin on This Car$8,036

Percentile90% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold835

Avg Markup+$106

Median Markup$0

Best Deal-$4,117

Worst Deal+$4,815

% Sold Below MSRP65%

Avg Days to Sell20 days

Dealer Profile

Inventory242 vehicles

Avg Markup (All Models)-$232

Avg Markup (Grand Highlander)+$1,893

% Below MSRP53%

Avg Days to Sell23 days

Avg Sold Markup-$245

Price History

Jun 6, 2026$56,268 → $58,385(+$2,117)

Jun 9, 2026$58,385 → $57,740(-$645)

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