Deal Sheet: 2026 Grand Highlander Limited FWD

Jim Norton Toyota of Oklahoma City · Oklahoma City, OK · VIN: 5TDAAAA51TS27N704

Negotiation Guide

Opening Offer

$56,179

Fair Price

$57,679

Walk Away Above

$57,626

• Recent buyers paid ~$106 above MSRP

Price Breakdown

Est. Dealer Cost$51,240

Est. Invoice$52,391

Holdback$1,151

MSRP (Sticker)$57,573

Dealer Add-Ons (DIA)+$895

Asking Price$59,466

Markup+$1,893

Dealer Margin on This Car$8,226

Percentile90% of inventory is priced lower

Days on Lot6 days

What Others Paid (Last 30 Days)

Cars Sold835

Avg Markup+$106

Median Markup$0

Best Deal-$4,117

Worst Deal+$4,815

% Sold Below MSRP65%

Avg Days to Sell20 days

Dealer Profile

Inventory242 vehicles

Avg Markup (All Models)-$232

Avg Markup (Grand Highlander)+$1,893

% Below MSRP53%

Avg Days to Sell23 days

Avg Sold Markup-$245

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