Deal Sheet: 2026 Nautilus Lincoln Black Label

Lincoln of Franklin · Franklin, TN · VIN: 5LMPJ9JA8TJ054581

Negotiation Guide

Opening Offer

$79,257

Fair Price

$80,757

Walk Away Above

$79,996

• Recent buyers paid ~$2,249 above MSRP
• Sitting 46 days (avg 24) — extra leverage

Price Breakdown

Est. Dealer Cost$70,519

Est. Invoice$72,896

Holdback (est.)$2,377

MSRP (Sticker)$79,235

Asking Price$84,235

Markup+$5,000

Est. Dealer Margin on This Car$13,716

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold193

Avg Markup+$2,249

Median Markup+$2,000

Best Deal+$2,000

Worst Deal+$5,000

% Sold Below MSRP0%

Avg Days to Sell24 days

Dealer Profile

Inventory414 vehicles

Avg Markup (All Models)-$182

Avg Markup (Nautilus)+$5,000

% Below MSRP68%

Avg Days to Sell23 days

Avg Sold Markup-$295

Price History

Jul 9, 2026$81,235 → $84,235(+$3,000)

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