Deal Sheet: 2026 Nautilus Lincoln Black Label

Bozard Lincoln · Saint Augustine, FL · VIN: 5LMPJ9JA1TJ068693

Negotiation Guide

Opening Offer

$80,954

Fair Price

$82,454

Walk Away Above

$81,329

• Recent buyers paid ~$2,249 above MSRP

Price Breakdown

Est. Dealer Cost$71,382

Est. Invoice$73,789

Holdback (est.)$2,406

MSRP (Sticker)$80,205

Asking Price$85,205

Markup+$5,000

Est. Dealer Margin on This Car$13,823

Percentile100% of inventory is priced lower

Days on Lot32 days

What Others Paid (Last 30 Days)

Cars Sold193

Avg Markup+$2,249

Median Markup+$2,000

Best Deal+$2,000

Worst Deal+$5,000

% Sold Below MSRP0%

Avg Days to Sell24 days

Dealer Profile

Inventory653 vehicles

Avg Markup (All Models)+$928

Avg Markup (Nautilus)+$5,000

% Below MSRP62%

Avg Days to Sell20 days

Avg Sold Markup-$177

Price History

Jul 9, 2026$82,205 → $85,205(+$3,000)

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