Deal Sheet: 2026 Nautilus Lincoln Black Label

Gordie Boucher Lincoln · West Allis, WI · VIN: 5LMPJ9JA8TJ022567

Negotiation Guide

Opening Offer

$79,892

Fair Price

$81,392

Walk Away Above

$80,633

• Recent buyers paid ~$2,249 above MSRP
• Sitting 46 days (avg 24) — extra leverage

Price Breakdown

Est. Dealer Cost$71,089

Est. Invoice$73,485

Holdback (est.)$2,396

MSRP (Sticker)$79,875

Asking Price$84,875

Markup+$5,000

Est. Dealer Margin on This Car$13,786

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold193

Avg Markup+$2,249

Median Markup+$2,000

Best Deal+$2,000

Worst Deal+$5,000

% Sold Below MSRP0%

Avg Days to Sell24 days

Dealer Profile

Inventory82 vehicles

Avg Markup (All Models)+$4,110

Avg Markup (Nautilus)+$5,000

% Below MSRP6%

Avg Days to Sell21 days

Avg Sold Markup+$1,734

Price History

Jul 9, 2026$81,875 → $84,875(+$3,000)

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