Deal Sheet: 2026 Nautilus Lincoln Black Label

Bob-Boyd Lincoln, Inc. · Columbus, OH · VIN: 5LMPJ9JA7TJ986285

Negotiation Guide

Opening Offer

$78,752

Fair Price

$80,252

Walk Away Above

$79,489

• Recent buyers paid ~$2,249 above MSRP
• Sitting 46 days (avg 24) — extra leverage

Price Breakdown

Est. Dealer Cost$70,065

Est. Invoice$72,427

Holdback (est.)$2,362

MSRP (Sticker)$78,725

Asking Price$83,725

Markup+$5,000

Est. Dealer Margin on This Car$13,660

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold193

Avg Markup+$2,249

Median Markup+$2,000

Best Deal+$2,000

Worst Deal+$5,000

% Sold Below MSRP0%

Avg Days to Sell24 days

Dealer Profile

Inventory202 vehicles

Avg Markup (All Models)+$3,708

Avg Markup (Nautilus)+$5,000

% Below MSRP16%

Avg Days to Sell19 days

Avg Sold Markup+$1,395

Price History

Jul 9, 2026$80,725 → $83,725(+$3,000)

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