Deal Sheet: 2026 Nautilus Lincoln Black Label

Pugmire Lincoln of Marietta · Marietta, GA · VIN: 5LMPJ9JA7TJ064728

Negotiation Guide

Opening Offer

$80,719

Fair Price

$82,219

Walk Away Above

$81,094

• Recent buyers paid ~$2,249 above MSRP

Price Breakdown

Est. Dealer Cost$71,173

Est. Invoice$73,572

Holdback (est.)$2,399

MSRP (Sticker)$79,970

Asking Price$84,970

Markup+$5,000

Est. Dealer Margin on This Car$13,797

Percentile100% of inventory is priced lower

Days on Lot32 days

What Others Paid (Last 30 Days)

Cars Sold193

Avg Markup+$2,249

Median Markup+$2,000

Best Deal+$2,000

Worst Deal+$5,000

% Sold Below MSRP0%

Avg Days to Sell24 days

Dealer Profile

Inventory101 vehicles

Avg Markup (All Models)+$3,980

Avg Markup (Nautilus)+$5,000

% Below MSRP11%

Avg Days to Sell24 days

Avg Sold Markup+$2,197

Price History

Jul 9, 2026$81,970 → $84,970(+$3,000)

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