Deal Sheet: 2026 Nautilus Lincoln Black Label

Coccia Lincoln · Wilkes-Barre, PA · VIN: 5LMPJ9JA3TJ984937

Negotiation Guide

Opening Offer

$80,734

Fair Price

$82,234

Walk Away Above

$81,479

• Recent buyers paid ~$2,249 above MSRP
• Sitting 46 days (avg 24) — extra leverage

Price Breakdown

Est. Dealer Cost$71,845

Est. Invoice$74,267

Holdback (est.)$2,422

MSRP (Sticker)$80,725

Asking Price$85,725

Markup+$5,000

Est. Dealer Margin on This Car$13,880

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold193

Avg Markup+$2,249

Median Markup+$2,000

Best Deal+$2,000

Worst Deal+$5,000

% Sold Below MSRP0%

Avg Days to Sell24 days

Dealer Profile

Inventory203 vehicles

Avg Markup (All Models)+$15

Avg Markup (Nautilus)+$5,000

% Below MSRP66%

Avg Days to Sell19 days

Avg Sold Markup-$302

Price History

Jul 9, 2026$82,725 → $85,725(+$3,000)

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