Deal Sheet: 2026 Nautilus Lincoln Black Label

Hoffman Lincoln · East Hartford, CT · VIN: 5LMPJ9JA2TJ061154

Negotiation Guide

Opening Offer

$81,952

Fair Price

$83,452

Walk Away Above

$82,704

• Recent buyers paid ~$2,249 above MSRP
• Sitting 46 days (avg 24) — extra leverage

Price Breakdown

Est. Dealer Cost$72,940

Est. Invoice$75,399

Holdback (est.)$2,459

MSRP (Sticker)$81,955

Asking Price$86,955

Markup+$5,000

Est. Dealer Margin on This Car$14,015

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold193

Avg Markup+$2,249

Median Markup+$2,000

Best Deal+$2,000

Worst Deal+$5,000

% Sold Below MSRP0%

Avg Days to Sell24 days

Dealer Profile

Inventory107 vehicles

Avg Markup (All Models)-$332

Avg Markup (Nautilus)+$5,000

% Below MSRP66%

Avg Days to Sell23 days

Avg Sold Markup+$97

Price History

Jul 9, 2026$83,955 → $86,955(+$3,000)

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