Deal Sheet: 2026 Nautilus Lincoln Black Label

Varsity Lincoln, Inc. · Novi, MI · VIN: 5LMPJ9J49TJ064952

Negotiation Guide

Opening Offer

$87,719

Fair Price

$89,219

Walk Away Above

$88,094

• Recent buyers paid ~$2,249 above MSRP

Price Breakdown

Est. Dealer Cost$77,403

Est. Invoice$80,012

Holdback (est.)$2,609

MSRP (Sticker)$86,970

Asking Price$91,970

Markup+$5,000

Est. Dealer Margin on This Car$14,567

Percentile100% of inventory is priced lower

Days on Lot25 days

What Others Paid (Last 30 Days)

Cars Sold193

Avg Markup+$2,249

Median Markup+$2,000

Best Deal+$2,000

Worst Deal+$5,000

% Sold Below MSRP0%

Avg Days to Sell24 days

Dealer Profile

Inventory197 vehicles

Avg Markup (All Models)+$4,365

Avg Markup (Nautilus)+$5,000

% Below MSRP10%

Avg Days to Sell21 days

Avg Sold Markup+$2,064

Price History

Jul 9, 2026$88,970 → $91,970(+$3,000)

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