Deal Sheet: 2026 Nautilus Lincoln Black Label

O. C. Welch Lincoln · Hardeeville, SC · VIN: 5LMPJ9J41TJ063228

Negotiation Guide

Opening Offer

$86,788

Fair Price

$88,288

Walk Away Above

$87,561

• Recent buyers paid ~$2,249 above MSRP
• Sitting 46 days (avg 24) — extra leverage

Price Breakdown

Est. Dealer Cost$77,283

Est. Invoice$79,888

Holdback (est.)$2,605

MSRP (Sticker)$86,835

Asking Price$91,835

Markup+$5,000

Est. Dealer Margin on This Car$14,552

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold193

Avg Markup+$2,249

Median Markup+$2,000

Best Deal+$2,000

Worst Deal+$5,000

% Sold Below MSRP0%

Avg Days to Sell24 days

Dealer Profile

Inventory278 vehicles

Avg Markup (All Models)-$680

Avg Markup (Nautilus)+$5,000

% Below MSRP76%

Avg Days to Sell24 days

Avg Sold Markup-$743

Price History

Jul 9, 2026$88,835 → $91,835(+$3,000)

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