Deal Sheet: 2026 Nautilus Lincoln Black Label

Pugmire Lincoln of Marietta · Marietta, GA · VIN: 5LMPJ9J41TJ052889

Negotiation Guide

Opening Offer

$82,661

Fair Price

$84,161

Walk Away Above

$83,415

• Recent buyers paid ~$2,249 above MSRP
• Sitting 46 days (avg 24) — extra leverage

Price Breakdown

Est. Dealer Cost$73,576

Est. Invoice$76,056

Holdback (est.)$2,480

MSRP (Sticker)$82,670

Asking Price$87,670

Markup+$5,000

Est. Dealer Margin on This Car$14,094

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold193

Avg Markup+$2,249

Median Markup+$2,000

Best Deal+$2,000

Worst Deal+$5,000

% Sold Below MSRP0%

Avg Days to Sell24 days

Dealer Profile

Inventory101 vehicles

Avg Markup (All Models)+$3,980

Avg Markup (Nautilus)+$5,000

% Below MSRP11%

Avg Days to Sell24 days

Avg Sold Markup+$2,197

Price History

Jul 9, 2026$84,670 → $87,670(+$3,000)

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+$5,000$88,70525d

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+$5,000$88,20532d