Deal Sheet: 2026 Nautilus Lincoln Black Label

Moses Lincoln · St Albans, WV · VIN: 5LMPJ9J41TJ010545

Negotiation Guide

Opening Offer

$87,570

Fair Price

$89,070

Walk Away Above

$88,348

• Recent buyers paid ~$2,249 above MSRP
• Sitting 46 days (avg 24) — extra leverage

Price Breakdown

Est. Dealer Cost$77,986

Est. Invoice$80,615

Holdback (est.)$2,629

MSRP (Sticker)$87,625

Asking Price$92,625

Markup+$5,000

Est. Dealer Margin on This Car$14,639

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold193

Avg Markup+$2,249

Median Markup+$2,000

Best Deal+$2,000

Worst Deal+$5,000

% Sold Below MSRP0%

Avg Days to Sell24 days

Dealer Profile

Inventory173 vehicles

Avg Markup (All Models)-$561

Avg Markup (Nautilus)+$5,000

% Below MSRP78%

Avg Days to Sell20 days

Avg Sold Markup-$670

Price History

Jul 9, 2026$89,625 → $92,625(+$3,000)

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