Deal Sheet: 2026 Nautilus Reserve

Asheville Lincoln · Asheville, NC · VIN: 5LMPJ8KAXTJ072475

Negotiation Guide

Opening Offer

$72,307

Fair Price

$73,807

Walk Away Above

$72,626

• Recent buyers paid ~$2,362 above MSRP

Price Breakdown

Est. Dealer Cost$63,586

Est. Invoice$65,729

Holdback (est.)$2,143

MSRP (Sticker)$71,445

Asking Price$76,445

Markup+$5,000

Est. Dealer Margin on This Car$12,859

Percentile100% of inventory is priced lower

Days on Lot25 days

What Others Paid (Last 30 Days)

Cars Sold1294

Avg Markup+$2,362

Median Markup+$2,000

Best Deal+$2,000

Worst Deal+$5,000

% Sold Below MSRP0%

Avg Days to Sell24 days

Dealer Profile

Inventory159 vehicles

Avg Markup (All Models)-$459

Avg Markup (Nautilus)+$5,000

% Below MSRP78%

Avg Days to Sell22 days

Avg Sold Markup-$856

Price History

Jul 9, 2026$73,445 → $76,445(+$3,000)

Cheaper Nautilus Reserve Inventory

Lincoln of FranklinFranklin, TN

+$5,000$74,72046d

Evergreen LincolnIssaquah, WA

+$5,000$79,29546d

Ford Lincoln of LafayetteLafayette, IN

+$5,000$77,49046d

LaFontaine Lincoln Grand RapidsGrand Rapids, MI

+$5,000$80,46016d

Reineke Ford of TiffinTiffin, OH

+$5,000$75,35546d

Parks Lincoln of TampaTampa, FL

+$5,000$78,59532d

Parks Lincoln of TampaTampa, FL

+$5,000$71,99032d

Parks Lincoln of TampaTampa, FL

+$5,000$75,59532d

Parks Lincoln of TampaTampa, FL

+$5,000$75,59532d

Parks Lincoln of TampaTampa, FL

+$5,000$75,69532d