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Deal Sheet: 2026 Nautilus Reserve
Bob Smith Lincoln, Inc. · Billings, MT · VIN: 5LMPJ8KAXTJ070483
Negotiation Guide
Opening Offer
$74,707
Fair Price
$76,207
Walk Away Above
$75,026
- • Recent buyers paid ~$2,362 above MSRP
Price Breakdown
Est. Dealer Cost$65,722
Est. Invoice$67,937
Holdback (est.)$2,215
MSRP (Sticker)$73,845
Asking Price$78,845
Markup+$5,000
Est. Dealer Margin on This Car$13,123
Percentile100% of inventory is priced lower
Days on Lot25 days
What Others Paid (Last 30 Days)
Cars Sold1294
Avg Markup+$2,362
Median Markup+$2,000
Best Deal+$2,000
Worst Deal+$5,000
% Sold Below MSRP0%
Avg Days to Sell24 days
Dealer Profile
Inventory38 vehicles
Avg Markup (All Models)+$3,474
Avg Markup (Nautilus)+$5,000
% Below MSRP21%
Avg Days to Sell21 days
Avg Sold Markup+$1,333
Price History
Jul 9, 2026$75,845 → $78,845(+$3,000)
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+$5,000$74,72046d
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