← Vehicle Details
Deal Sheet: 2026 Nautilus Reserve
Heller Lincoln of Pontiac · Pontiac, IL · VIN: 5LMPJ8KAXTJ070385
Negotiation Guide
Opening Offer
$67,502
Fair Price
$69,002
Walk Away Above
$67,821
- • Recent buyers paid ~$2,362 above MSRP
Price Breakdown
Est. Dealer Cost$59,310
Est. Invoice$61,309
Holdback (est.)$1,999
MSRP (Sticker)$66,640
Asking Price$71,640
Markup+$5,000
Est. Dealer Margin on This Car$12,330
Percentile100% of inventory is priced lower
Days on Lot25 days
What Others Paid (Last 30 Days)
Cars Sold1294
Avg Markup+$2,362
Median Markup+$2,000
Best Deal+$2,000
Worst Deal+$5,000
% Sold Below MSRP0%
Avg Days to Sell24 days
Dealer Profile
Inventory14 vehicles
Avg Markup (All Models)+$3,857
Avg Markup (Nautilus)+$5,000
% Below MSRP14%
Avg Days to Sell22 days
Avg Sold Markup+$1,500
Price History
Jul 9, 2026$68,640 → $71,640(+$3,000)
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