Deal Sheet: 2026 Nautilus Reserve

Nick Mayer Lincoln Mayfield · Mayfield Heights, OH · VIN: 5LMPJ8KAXTJ068393

Negotiation Guide

Opening Offer

$68,017

Fair Price

$69,517

Walk Away Above

$68,336

• Recent buyers paid ~$2,362 above MSRP

Price Breakdown

Est. Dealer Cost$59,768

Est. Invoice$61,783

Holdback (est.)$2,015

MSRP (Sticker)$67,155

Asking Price$72,155

Markup+$5,000

Est. Dealer Margin on This Car$12,387

Percentile100% of inventory is priced lower

Days on Lot25 days

What Others Paid (Last 30 Days)

Cars Sold1294

Avg Markup+$2,362

Median Markup+$2,000

Best Deal+$2,000

Worst Deal+$5,000

% Sold Below MSRP0%

Avg Days to Sell24 days

Dealer Profile

Inventory200 vehicles

Avg Markup (All Models)+$1,125

Avg Markup (Nautilus)+$5,000

% Below MSRP48%

Avg Days to Sell22 days

Avg Sold Markup-$213

Price History

Jul 9, 2026$69,155 → $72,155(+$3,000)

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