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Deal Sheet: 2026 Nautilus Reserve
Lincoln of Memphis · Memphis, TN · VIN: 5LMPJ8KA9TJ070295
Negotiation Guide
Opening Offer
$67,402
Fair Price
$68,902
Walk Away Above
$67,721
- • Recent buyers paid ~$2,362 above MSRP
Price Breakdown
Est. Dealer Cost$59,221
Est. Invoice$61,217
Holdback (est.)$1,996
MSRP (Sticker)$66,540
Asking Price$71,540
Markup+$5,000
Est. Dealer Margin on This Car$12,319
Percentile100% of inventory is priced lower
Days on Lot25 days
What Others Paid (Last 30 Days)
Cars Sold1294
Avg Markup+$2,362
Median Markup+$2,000
Best Deal+$2,000
Worst Deal+$5,000
% Sold Below MSRP0%
Avg Days to Sell24 days
Dealer Profile
Inventory54 vehicles
Avg Markup (All Models)+$3,019
Avg Markup (Nautilus)+$5,000
% Below MSRP31%
Avg Days to Sell22 days
Avg Sold Markup+$1,816
Price History
Jul 9, 2026$68,540 → $71,540(+$3,000)
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