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Deal Sheet: 2026 Nautilus Reserve

Bob Maxey Lincoln, Inc. · Detroit, MI · VIN: 5LMPJ8KA9TJ064836

Negotiation Guide

Opening Offer
$71,161
Fair Price
$72,661
Walk Away Above
$71,806
  • Recent buyers paid ~$2,362 above MSRP
  • Sitting 46 days (avg 24) — extra leverage

Price Breakdown

Est. Dealer Cost$63,146
Est. Invoice$65,274
Holdback (est.)$2,129
MSRP (Sticker)$70,950
Asking Price$75,950
Markup+$5,000
Est. Dealer Margin on This Car$12,805
Percentile100% of inventory is priced lower
Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1294
Avg Markup+$2,362
Median Markup+$2,000
Best Deal+$2,000
Worst Deal+$5,000
% Sold Below MSRP0%
Avg Days to Sell24 days

Dealer Profile

Inventory110 vehicles
Avg Markup (All Models)+$4,509
Avg Markup (Nautilus)+$5,000
% Below MSRP7%
Avg Days to Sell19 days
Avg Sold Markup+$1,810

Price History

Jul 9, 2026$72,950$75,950(+$3,000)