Deal Sheet: 2026 Nautilus Reserve

Hullman's Lincoln, Inc. · Falls City, NE · VIN: 5LMPJ8KA8TJ992914

Negotiation Guide

Opening Offer

$66,594

Fair Price

$68,094

Walk Away Above

$67,217

• Recent buyers paid ~$2,362 above MSRP
• Sitting 46 days (avg 24) — extra leverage

Price Breakdown

Est. Dealer Cost$59,043

Est. Invoice$61,033

Holdback (est.)$1,990

MSRP (Sticker)$66,340

Asking Price$71,340

Markup+$5,000

Est. Dealer Margin on This Car$12,297

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1294

Avg Markup+$2,362

Median Markup+$2,000

Best Deal+$2,000

Worst Deal+$5,000

% Sold Below MSRP0%

Avg Days to Sell24 days

Dealer Profile

Inventory23 vehicles

Avg Markup (All Models)-$1,848

Avg Markup (Nautilus)+$5,000

% Below MSRP87%

Avg Days to Sell25 days

Avg Sold Markup-$929

Price History

Jul 9, 2026$68,340 → $71,340(+$3,000)

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