Deal Sheet: 2026 Nautilus Reserve

Gray-Daniels Ford Lincoln · Brandon, MS · VIN: 5LMPJ8KA8TJ065329

Negotiation Guide

Opening Offer

$67,002

Fair Price

$68,502

Walk Away Above

$67,321

• Recent buyers paid ~$2,362 above MSRP

Price Breakdown

Est. Dealer Cost$58,865

Est. Invoice$60,849

Holdback (est.)$1,984

MSRP (Sticker)$66,140

Asking Price$71,140

Markup+$5,000

Est. Dealer Margin on This Car$12,275

Percentile100% of inventory is priced lower

Days on Lot25 days

What Others Paid (Last 30 Days)

Cars Sold1294

Avg Markup+$2,362

Median Markup+$2,000

Best Deal+$2,000

Worst Deal+$5,000

% Sold Below MSRP0%

Avg Days to Sell24 days

Dealer Profile

Inventory426 vehicles

Avg Markup (All Models)-$1,082

Avg Markup (Nautilus)+$5,000

% Below MSRP83%

Avg Days to Sell23 days

Avg Sold Markup-$668

Price History

Jul 9, 2026$68,140 → $71,140(+$3,000)

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+$5,000$74,72046d

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+$5,000$79,29546d

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+$5,000$75,35546d

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+$5,000$71,99032d

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