Deal Sheet: 2026 Nautilus Reserve

Dorsch Lincoln · Green Bay, WI · VIN: 5LMPJ8KA7TJ070389

Negotiation Guide

Opening Offer

$69,767

Fair Price

$71,267

Walk Away Above

$70,086

• Recent buyers paid ~$2,362 above MSRP

Price Breakdown

Est. Dealer Cost$61,325

Est. Invoice$63,393

Holdback (est.)$2,067

MSRP (Sticker)$68,905

Asking Price$73,905

Markup+$5,000

Est. Dealer Margin on This Car$12,580

Percentile100% of inventory is priced lower

Days on Lot25 days

What Others Paid (Last 30 Days)

Cars Sold1294

Avg Markup+$2,362

Median Markup+$2,000

Best Deal+$2,000

Worst Deal+$5,000

% Sold Below MSRP0%

Avg Days to Sell24 days

Dealer Profile

Inventory113 vehicles

Avg Markup (All Models)+$673

Avg Markup (Nautilus)+$5,000

% Below MSRP62%

Avg Days to Sell21 days

Avg Sold Markup-$165

Price History

Jul 9, 2026$70,905 → $73,905(+$3,000)

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