Deal Sheet: 2026 Nautilus Reserve

LaFontaine Lincoln Grand Rapids · Grand Rapids, MI · VIN: 5LMPJ8KA7TJ019409

Negotiation Guide

Opening Offer

$71,974

Fair Price

$73,474

Walk Away Above

$72,622

• Recent buyers paid ~$2,362 above MSRP
• Sitting 46 days (avg 24) — extra leverage

Price Breakdown

Est. Dealer Cost$63,875

Est. Invoice$66,028

Holdback (est.)$2,153

MSRP (Sticker)$71,770

Asking Price$76,770

Markup+$5,000

Est. Dealer Margin on This Car$12,895

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1294

Avg Markup+$2,362

Median Markup+$2,000

Best Deal+$2,000

Worst Deal+$5,000

% Sold Below MSRP0%

Avg Days to Sell24 days

Dealer Profile

Inventory171 vehicles

Avg Markup (All Models)+$3,912

Avg Markup (Nautilus)+$5,000

% Below MSRP13%

Avg Days to Sell20 days

Avg Sold Markup+$1,712

Price History

Jul 9, 2026$73,770 → $76,770(+$3,000)

Cheaper Nautilus Reserve Inventory

Lincoln of FranklinFranklin, TN

+$5,000$74,72046d

Evergreen LincolnIssaquah, WA

+$5,000$79,29546d

Ford Lincoln of LafayetteLafayette, IN

+$5,000$77,49046d

LaFontaine Lincoln Grand RapidsGrand Rapids, MI

+$5,000$80,46016d

Reineke Ford of TiffinTiffin, OH

+$5,000$75,35546d

Parks Lincoln of TampaTampa, FL

+$5,000$78,59532d

Parks Lincoln of TampaTampa, FL

+$5,000$71,99032d

Parks Lincoln of TampaTampa, FL

+$5,000$75,59532d

Parks Lincoln of TampaTampa, FL

+$5,000$75,59532d

Parks Lincoln of TampaTampa, FL

+$5,000$75,69532d