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Deal Sheet: 2026 Nautilus Reserve
Long-Lewis Lincoln of the Shoals · Muscle Shoals, AL · VIN: 5LMPJ8KA6TJ067175
Negotiation Guide
Opening Offer
$71,457
Fair Price
$72,957
Walk Away Above
$71,776
- • Recent buyers paid ~$2,362 above MSRP
Price Breakdown
Est. Dealer Cost$62,830
Est. Invoice$64,947
Holdback (est.)$2,118
MSRP (Sticker)$70,595
Asking Price$75,595
Markup+$5,000
Est. Dealer Margin on This Car$12,765
Percentile100% of inventory is priced lower
Days on Lot25 days
What Others Paid (Last 30 Days)
Cars Sold1294
Avg Markup+$2,362
Median Markup+$2,000
Best Deal+$2,000
Worst Deal+$5,000
% Sold Below MSRP0%
Avg Days to Sell24 days
Dealer Profile
Inventory414 vehicles
Avg Markup (All Models)-$775
Avg Markup (Nautilus)+$5,000
% Below MSRP77%
Avg Days to Sell21 days
Avg Sold Markup-$805
Price History
Jul 9, 2026$72,595 → $75,595(+$3,000)
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