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Deal Sheet: 2026 Nautilus Reserve

Lincoln of Cincinnati · Cincinnati, OH · VIN: 5LMPJ8KA5TJ066308

Negotiation Guide

Opening Offer
$72,807
Fair Price
$74,307
Walk Away Above
$73,126
  • Recent buyers paid ~$2,362 above MSRP

Price Breakdown

Est. Dealer Cost$64,031
Est. Invoice$66,189
Holdback (est.)$2,158
MSRP (Sticker)$71,945
Asking Price$76,945
Markup+$5,000
Est. Dealer Margin on This Car$12,914
Percentile100% of inventory is priced lower
Days on Lot25 days

What Others Paid (Last 30 Days)

Cars Sold1294
Avg Markup+$2,362
Median Markup+$2,000
Best Deal+$2,000
Worst Deal+$5,000
% Sold Below MSRP0%
Avg Days to Sell24 days

Dealer Profile

Inventory70 vehicles
Avg Markup (All Models)+$3,157
Avg Markup (Nautilus)+$5,000
% Below MSRP27%
Avg Days to Sell20 days
Avg Sold Markup+$1,268

Price History

Jul 9, 2026$73,945$76,945(+$3,000)