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Deal Sheet: 2026 Nautilus Reserve
Rogers Lincoln · Midland, TX · VIN: 5LMPJ8KA5TJ064834
Negotiation Guide
Opening Offer
$66,494
Fair Price
$67,994
Walk Away Above
$67,117
- • Recent buyers paid ~$2,362 above MSRP
- • Sitting 46 days (avg 24) — extra leverage
Price Breakdown
Est. Dealer Cost$58,954
Est. Invoice$60,941
Holdback (est.)$1,987
MSRP (Sticker)$66,240
Asking Price$71,240
Markup+$5,000
Est. Dealer Margin on This Car$12,286
Percentile100% of inventory is priced lower
Days on Lot46 days
What Others Paid (Last 30 Days)
Cars Sold1294
Avg Markup+$2,362
Median Markup+$2,000
Best Deal+$2,000
Worst Deal+$5,000
% Sold Below MSRP0%
Avg Days to Sell24 days
Dealer Profile
Inventory158 vehicles
Avg Markup (All Models)+$1,769
Avg Markup (Nautilus)+$5,000
% Below MSRP47%
Avg Days to Sell17 days
Avg Sold Markup-$161
Price History
Jul 9, 2026$68,240 → $71,240(+$3,000)
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