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Deal Sheet: 2026 Nautilus Reserve

Bob Davidson Lincoln · Baltimore, MD · VIN: 5LMPJ8KA5TJ061254

Negotiation Guide

Opening Offer
$69,616
Fair Price
$71,116
Walk Away Above
$70,253
  • Recent buyers paid ~$2,362 above MSRP
  • Sitting 46 days (avg 24) — extra leverage

Price Breakdown

Est. Dealer Cost$61,757
Est. Invoice$63,839
Holdback (est.)$2,082
MSRP (Sticker)$69,390
Asking Price$74,390
Markup+$5,000
Est. Dealer Margin on This Car$12,633
Percentile100% of inventory is priced lower
Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1294
Avg Markup+$2,362
Median Markup+$2,000
Best Deal+$2,000
Worst Deal+$5,000
% Sold Below MSRP0%
Avg Days to Sell24 days

Dealer Profile

Inventory232 vehicles
Avg Markup (All Models)+$183
Avg Markup (Nautilus)+$5,000
% Below MSRP70%
Avg Days to Sell22 days
Avg Sold Markup+$9

Price History

Jul 9, 2026$71,390$74,390(+$3,000)