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Deal Sheet: 2026 Nautilus Reserve
Art Hill Lincoln · Merrillville, IN · VIN: 5LMPJ8KA4TJ069829
Negotiation Guide
Opening Offer
$77,272
Fair Price
$78,772
Walk Away Above
$77,591
- • Recent buyers paid ~$2,362 above MSRP
Price Breakdown
Est. Dealer Cost$68,005
Est. Invoice$70,297
Holdback (est.)$2,292
MSRP (Sticker)$76,410
Asking Price$81,410
Markup+$5,000
Est. Dealer Margin on This Car$13,405
Percentile100% of inventory is priced lower
Days on Lot25 days
What Others Paid (Last 30 Days)
Cars Sold1294
Avg Markup+$2,362
Median Markup+$2,000
Best Deal+$2,000
Worst Deal+$5,000
% Sold Below MSRP0%
Avg Days to Sell24 days
Dealer Profile
Inventory81 vehicles
Avg Markup (All Models)-$272
Avg Markup (Nautilus)+$5,000
% Below MSRP67%
Avg Days to Sell26 days
Avg Sold Markup-$1,737
Price History
Jul 9, 2026$78,410 → $81,410(+$3,000)
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