Deal Sheet: 2026 Nautilus Reserve

Beach Lincoln · Myrtle Beach, SC · VIN: 5LMPJ8KA4TJ064713

Negotiation Guide

Opening Offer

$67,102

Fair Price

$68,602

Walk Away Above

$67,421

• Recent buyers paid ~$2,362 above MSRP

Price Breakdown

Est. Dealer Cost$58,954

Est. Invoice$60,941

Holdback (est.)$1,987

MSRP (Sticker)$66,240

Asking Price$71,240

Markup+$5,000

Est. Dealer Margin on This Car$12,286

Percentile100% of inventory is priced lower

Days on Lot32 days

What Others Paid (Last 30 Days)

Cars Sold1294

Avg Markup+$2,362

Median Markup+$2,000

Best Deal+$2,000

Worst Deal+$5,000

% Sold Below MSRP0%

Avg Days to Sell24 days

Dealer Profile

Inventory387 vehicles

Avg Markup (All Models)-$1,212

Avg Markup (Nautilus)+$5,000

% Below MSRP86%

Avg Days to Sell24 days

Avg Sold Markup-$244

Price History

Jul 9, 2026$68,240 → $71,240(+$3,000)

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